Workflow allows Competitive advantage by easily modifying strategies to suit changing market conditions.
A common strategy is not always effective for every Client. A Business Company can plan new strategies and test for viability. This can be tested in a test environment, or run for a selected market segment. If tests are successful, the strategy can be introduced as a new process. Workflows retain previous versions, so rollback is a click away.
Creating a new Workflow or modifying the existing workflows can be done by the end user without developer help, it is similar to creating flow charts in Visio, or such end user tools for designing processes.